Bezi is a New York–born labneh brand that launched in 2024. It was founded by Ilay Karateke and Hasan Bahcivan, who both have deep family memories and heritage from Turkey. Every tub is made at Hasan’s family’s creamery in Turkey’s Thrace region, which his grandfather built more than 60 years ago. Bezi’s labneh is thick, creamy and high in protein, with just the right amount of tang. Bezi has won a NEXTY award and is on shelves at Whole Foods, Erewhon, FreshDirect and Fairway. With bold packaging that stands out on the shelf, and a category that’s just getting started, you’ll be seeing Bezi on a lot more shelves across the US.